Protection done for you, so you can share your great ideas with confidence.

We’ll take care of the protection phase so you can focus on the fun stuff. With The Pragmatic Penguin on your side, you can confidently breeze through the protection phase without spending a fortune or wasting months of time. 

What we offer

patents & protection for inventors. The Pragmatic Penguin. Provisional Patent Application Service. Rory Flanagan.

The Protect it & Forget it™ Bundle gives you:

  • ™ on your invention
  • Gain that all-important ‘patent pending’ status on your marketing materials.
  • You’ll be respected by investors, backers, and licensees.
  • You can confidently share your brilliant ideas with the world, knowing they are securely protected.
  • We give you the tools, knowledge, and wisdom to extract every ounce of value from your IP strategy, and navigate the future safely.

The Pragmatic Penguin Difference

About The Pragmatic Penguin. Rory Flanagan.
  • No hidden costs.
  • Real world business advice.
  • Ongoing support – we won’t take your money, file something, and then leave you hanging.
  • We provide you with practical business advice to ensure the best chances of earning profit from your invention.
  • When you work with The Pragmatic Penguin, you will get extensive protection for just $999.
  • We make it fun. We talk like humans, there are zero hidden charges, and we have a super cool penguin mascot to make everything more fun.
  • We want your ideas and products out there in the world. We know the world will be a better place when your inventions come to life. We want you to succeed.
  • We know you have a dream to change the world and earn great profit from your inventions, and we want to show you the first steps for how to make that happen.

Hey, This is Rory Flanagan!

I want to help you protect your invention.

I am the founder of The Pragmatic Penguin. I’m also an inventor and entrepreneur. And over the past seven years, I have been working to help fellow inventors to achieve inventing success.

I spend most of my waking hours finding, creating, and testing new tactics to drastically reduce the time and money wasting practices I see all around me.

Whether it be $15,000 patents, $10,000 prototypes, or the misleading expectations of crowdfunding, I’m working to steer inventors along a safer and more profitable path.

Don’t let overpriced inventing services and bad advice slow you down. There are a few rare people that have your best interests at heart. You just need to seek them out.

I hope we’ll work together. We’re on the same journey, and there is plenty of wisdom to be shared between us.

-Rory Flanagan

About The Pragmatic Penguin. Rory Flanagan.

What others have to say about Rory…


Check out our many 5 star reviews from happy customers

"Excellent service - Rory is everything the reviews say he is. A professional to the core. You know a person knows his stuff when they explain it in terms anyone can understand. A completely painless and a very pleasant experience! Thank you Rory!"
"If you have doubts on patents or provisional patents applications - Rory is your man!! Great guy to work with. He is very knowdgeable on IP and what is more important, he provides advice on how things work on IP in a PRACTICAL manner. Before going for a patent or PPA, talking to Rory is great idea. Also, when filing a PPA, he makes all the process easy and smooth, providing clear explanations."
Luis Tovar
"The communication with Rory was very easy and the result was super accurate and in no time. I highly recommend Rory for any patent/strategy!"
"Rory has a wealth of knowledge. He doesn't shy away from sharing his shortcuts and lessons he clearly learned from several trials to save us precious time and money. He honestly states when we are venturing outside of his areas of expertise. Rory has knowledge and integrity, I will definitely work with him again."
Selma Benkiran
"Rory is a real help. He demystifies the USPTO website and application processes. He has printscreens of most things you should be doing. He just made applying for a provisional patent to be as easy a thing anyone can do. He provides advice on a wide range of topics related to patents. I found this advice to be very good and most helpful."
Andrew Orr
"Rory is terrific. Very practical. Very efficient. Very helpful. I'd be happy to use him again and highly recommend him."
Rob Malcolm
"Rory is easy to work with and has a breadth of experience."
"Rory was an absolute pleasure to work with. Everything he did exceeded my expectations and went above and beyond the scope of work. His experience in the entire field of inventing, as well as applying for patents, significantly reduced the time it has taken me to get a working prototype of a brand new product, as well as reduce the risk associated with the intellectual property side of the equation. I would highly recommend him to anyone looking to launch a product."
"Rory was great help with the overall process of my product. It was comforting knowing I was receiving quality advice and protection as we worked together step by step. I highly recommend working with Rory and I hope in the future we can work together again. Rory gave me quality advise and consultation for an ongoing project I had. He was able to review my product and provide a logical and economical direction for my project."
Fraser Wronko
"Rory is very responsive, knowledgeable and customer focused. Will work with him again on future projects."
"Great work! Easy communication! Very helpful! The process was so precise. It was a pleasure working with Rory! Definitely will hire him again!"
Lior Lev
"Excellent work! Rory is fantastic to work with. Excellent communication, great advice and excellent work product as always!"
Justin Watson
"Wonderful! Thank you. You've been amazing."
"Great work from Rory. Everything completed as promised and on time. Looking forward my next project with him. Would not hesitate to recommend his work."
Philip Marshman
"Great to work with Rory. Will definitely use again! Very responsive, collaborative and detailed in his instructions."
Matt D'Souza
"Outstanding experience! Rory is exceptional, professional, organized, and gets the job done. He has been an absolute pleasure to work with. I have been very busy and he took charge and got the job done, yet kept me updated at every turn. I would not hesitate to use Rory in the future and look forward to an ongoing work relationship with him."
Cynthia Matheson
"Rory went above and beyond what was expected. Everything was completed extremely fast and allowed me to complete the project much quicker than I had anticipated. Hopefully Rory and I will be able to work together soon in the near future!"
Doug Werber